AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Chinese company, super hero films10/19/2023 ![]() ![]() ![]() In November 1994, The Fugitive, starring Harrison Ford, was the first to be released in China. Hollywood movies started to enter China officially in the mid-1990s. In particular, our work shows that Globalization and the growth of international markets have significantly contributed to the rise of action movies in Hollywood.Ĭhina’s emergence in the movie market epitomizes the growing influence of international markets. In this article, we explain these parallel developments in the movie industry. The US share of the worldwide box-office revenue has declined from 60 percent in the mid-1990s to less than 40 percent in the present day. Second, Hollywood has become increasingly reliant on foreign markets. First, action and adventure movies have become dominant in the box office, and their box-office market share went from less than one-third in the late ’90s to almost 60 percent in 2019. The movie industry experienced two tectonic shifts in the past two decades. What has caused the influx of superheroes such as The Avengers and The Justice League in Hollywood in recent years? Leung and Qi ( 2021) empirically show that globalization plays a huge part, especially with the emergence of the Chinese market in which Action movies face fewer cultural and language barriers. ![]()
0 Comments
Read More
Leave a Reply. |